Wednesday 17 February 2010

Movie Poster Analysis (In Depth)




In some of my other posts i have talked briefly about other posters and analysing them. Here is a more in depth analysis of 3 posters. 1 of the posters is from a similar genre to mine (Baz Luhrmans Romeo + Juliet) whereas the others are have a similar style to what i would like to do.



This poster uses 6 shots from the film all of which involve one of the lead characters. The varied shots establish what type of genre this film is as it shows scene's of the two making out as well as showing romeo with a gun. The bullet going along the bottom also does that.

Over 4 of the pictures it has text which also help sum up the tone of the film.
The billing box is in the trail left behind by the bullet. The title of the film stands out as it is the biggest text used on the poster. The "+" in the middle resembles a cross so that also suggests that their is a religious element to the film (which there is).


For the star trek poster they also use more than one photo. As star trek is a recognized brand and it's logo is recognizable, they didn't need to use much text on their posters (they had a series of posters for the film). As well as having all 4 of these photo's combining to make one photo, they also had each one on it's own. (for example one using just the yellow one). The colours match the colour they wear in the film. Each shot is a close up of one of the lead actors. The colour effect was added in post production, and when you look at the other posters for this movie you can see that they used the same photo's for their black and white series. This has given me the idea to do similar, use the same picture for multiple posters with different effects. Also to have one poster where they are all joined together but also have a poster where they are separate.
(In another one of my posts i have a tutorial of me re-creating this poster)


This poster just uses 2 close ups of the main actors then uses photoshop to start to merge them together. The title overlays the bottom of the picture with the billing box underneath that. This poster has the actors names in a slightly bigger text than the name of the film as audiences will recognize the actors (from their last names alone) and go to see the film because they're in it. The title of the film is the second biggest text on the page so it will be noticed second, The release date (simply left as summer) is bigger than the text in the billing box so we will notice that too.

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