Friday 16 January 2009

Double Page Spread Analysis


1) How does the choice of band featured in the article suggest who the target audience will be?

The band is a rock group who seem to be fairly new and upcoming, their audience would be people looking for a new band or people interested in rock (the people who read the magazine). Their style of clothes also appeals to teens and so do the colours used. This tells us who their target audience will be.

2) What type of language is used in the article? Give examples of words or phrases which are specific to the style of the magazine

Informal language, verbatim. The language is as if they are just writing down what happened in a conversation. It is an interview after all so the language would be as if it was a conversation because it is part of a conversation. The language itself isn’t even censored, it is as it was in the interview.

3) How is colour used?

The colours used are black white and orange. The black is used as it is one of kerrang!’s house colours. It is also an appealing colour to their target audience. The orange is used to make the text stand out. This s used for the interview questions. White is used for their answers which also stand out from the black background. Both white and orange contrast well with black and also contrast well with each other, thus why they are used.

4) What style of text is used? Is it similar to any other pages? What does it say about the image of the magazine and the audience?

The text is similar to the one used in the rest of the magazine but the page layout is different. This suggests that what’s in the articles are similar with each other but what they are about may be different. For example this interview is about questions about the band, another article is about how different bands feel about music. They both have the same target audience (thus the same font) but the design and layout is different (talking about different things). This tells us that the magazine constantly address’ it’s target audience and always gives them new and different things to read about. All of the text is sans and is very simplistic, this is used as arguably stand out more, it is easier to read for short amounts of text. This does also mean that more of the audience can read it and make it accessible to all of the audience who read it.

5) How is the double page spread laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience? What do they value?

This double page spread is laid out in a series of text boxes, each one linking up to a different member from the band like quotation marks. Each text box has the same questions in it with the band giving their own each individual answer. The image takes up the whole page with the text overlaying it. The audience value the look of the band and their image as much as they value the text because they both are shown and both giving equal priority.

6) What tone is the magazine using when addressing the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan?) - provide evidence

This address’ the reader as like a close friend with very casual language “I’m The One Most Likely To… fuck a sheep!” Here you can see it is just them talking. All the questions are informal as well “Girls love me…” “The most disgusting thing I’ve ever done on a tour bus is…”

7) How is the artist/band presented to the audience through the images? You may wish to carry out a textual analysis.

The image shows that they are edgy and rocky as they are jumping in the air and doing their own unique pose. The text also shows the audience their personality as it asks them all the same questions but they all say a different answer.


8) How does the style of the article match the style of the front cover?

It’s in your face, the colour scheme is quite similar, the pose the band makes it similar and also in your face. It’s extravagant and eccentric.

9) Does the article demand any prior knowledge? Give examples.

It requires some prior knowledge of who the band is as not all the readers may know them, but this interview is used for the reader and audience to get to know the band.

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